WhatsApp Catalog:
Sell your Products on WhatsApp
Create professional WhatsApp catalogs, automate orders with AI, and turn every conversation into a sale. All in one place with AiSensy.
⚡️Powered by Official WhatsApp Business API

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What is a WhatsApp Catalog?
WhatsApp Catalog allows businesses to create and share catalogs of their products and services directly through WhatsApp. Customers can browse your catalog, and even make purchases without ever leaving WhatsApp.
Professional storefront
Organize up to 500 products with high-resolution photos, detailed descriptions, and up-to-date pricing.
Faster orders
Customers select items and send them directly in the chat. No calls, no back-and-forth. The buying process is up to 3x faster.
AI automation
With AiSensy, an AI agent answers catalog questions 24/7, qualifies leads, and completes orders automatically.

Why Connect you WhatsApp Catalog to a WhatsApp Business API Account (WABA)?
If you’re running a larger operation or want more control and automation, the WhatsApp Business API is a better choice. Unlike the standard app, the API allows for:
Scalability
Show more items and handle more complex queries without the app's restrictions.
Automation
Integrate with CRM systems and automate everything from order confirmations to inventory updates.
Advanced Analytics
Get detailed insights into customer behavior, helping you make informed decisions.


How to Enable WhatsApp Catalog via AiSensy
Steps enable WhatsApp Catalogs via WhatsApp Business API with AiSensy
Create a AiSensy Account and Apply for Free WhatsApp Business API
Sign up at AiSensy.com and complete your profile.
In your AiSensy dashboard apply for WhatsApp Business API and and submit your business details.


In "Flows," navigate to "Connect Catalog" and link your Facebook Business account. Ensure your catalog is already created in Facebook.

Link Your Catalog to WhatsApp
Go to "Manage Catalog" in Flows and connect the Facebook catalog you wish to use.

Go to Product & edit the listed products (Optional)
Next, go to the Products section, which includes all the products listed in your Shopify account.
If you want, you can edit these products by clicking the pencil icon.
Clicking the pencil icon will take you to Shopify from where you'll be able to edit these products.

Create a New Flow
Now, go to Flow Builder and click Create Flow to create the flow for your WhatsApp Catalog.

Set Up Your Trigger — Keywords or AI
Once the Flow Builder opens, you need to define what triggers your Catalog flow.
Option 1 — Keyword Trigger (standard): Add keywords like Shop, Products, Hi that customers commonly send. Whenever a user sends a matching keyword to your WhatsApp number, the catalog flow triggers automatically.
Option 2 — AI Agent Trigger (recommended): With AiSensy's AI Agents, your catalog can be triggered by any customer message — no exact keyword match needed. The AI understands intent, so even a message like "What do you sell?" or "Show me your collection" will open your catalog automatically.

Once satisfied with your flow, click "Save" and enable it to make your catalog live on WhatsApp.
For a detailed guide, check our tutorial:

Take it Further with AI Agents
Connect your WhatsApp Catalog to an AiSensy AI Agent and automate the entire shopping experience.
Unlike keyword chatbots, AI Agents understand natural language. Customers can type anything — "show me shoes under ₹2000" or "do you have this in blue?" — and the AI responds instantly.
What AI Agents can do for your catalog:
Answer product questions in natural language
Recommend items based on what the customer describes
Handle objections and nudge hesitant buyers
Escalate to a human agent when needed

What is better: to create a WhatsApp Catalog via the WhatsApp Business App or API?
Creating a catalog via the WhatsApp Business App is simpler and faster, ideal for small businesses. However, using the API through platforms like AiSensy is better for businesses that need scalability, automation, and advanced customization.
How does integrating a product catalog with a WhatsApp chatbot benefit customer support?
Combining a product catalog with a chatbot allows customers to browse products and get details without waiting for a human response, improving customer satisfaction and reducing support load.
Can I sell digital products using the WhatsApp Catalog?
Yes, you can list digital products like eBooks, software licenses, online courses, or subscriptions in your WhatsApp Catalog.
How does integrating a product catalog with a WhatsApp chatbot benefit customer support?
Combining a product catalog with a chatbot allows customers to browse products and get details without waiting for a human response, improving customer satisfaction and reducing support load.
Are there any limits on the number of items I can add to my WhatsApp Catalog?
Yes, WhatsApp currently allows up to 500 products per catalog, making it suitable for small to medium-sized businesses.
Can I integrate payment options with my WhatsApp Catalog?
Yes, you can integrate payment options with your WhatsApp Catalog using platforms like WhatsApp Pay or third-party payment gateways, making it easier for customers to complete purchases directly within the chat.
How does integrating a product catalog with an AI Agent benefit customer support?
Pairing your catalog with an AI Agent lets customers browse products, ask questions in natural language, and get instant answers — 24/7, without waiting for a human. Unlike keyword-based chatbots, AI Agents understand intent, so customers can ask things like "What's your bestseller?" or "Do you have this in XL?" and get accurate, helpful responses automatically.